Here are some good tips on using Facebook’s Dynamic Ads, which can used with Shoplicate and your ecommerce store to get more traffic.
If you happen to be a retailer that has an expensive productive catalog, then it makes a lot of sense to use DPA. However, what about other businesses such as online travel sites, smaller e-commerce companies or flash sale websites? Does it make sense for them as well?
DPA can be thought of as the primary Facebook retargeting option. That is where there is lots of untapped potential for the unit. Now let’s go over our five different use cases for DPA.
1. Converts a higher number of add-to-carts into sales.
If somebody adds a pair of shoes to their shopping cart but then abandons them, DPA makes it much easier to encourage them to complete their purchase. An ad could either include that exact same pair of shoes that was abandoned, or a selection of similar pairs of shoes that the consumer might also be interested in.
2. Help fuel the discovery of other similar products for a specific category.
Once a consumer searches your website for a certain premium coffee maker that has just been released, you then dynamically retarget the shopper using an ad that displays other models or brands that they haven’t seen before. In the case of a travel website, users who searched for 4 and 5-star hotels in Maui could be targeted with other hotels with similar rating in the same city.
3. Cross-sell complementary products.
Consumers who purchase new printers but who haven’t purchased ink also over the past 60 days can be retargeted. DPAs can also be used to promote different ink cartridges that go with specific printer models that were purchased by the shopper.
4. Increase the purchasing frequency of your best customers.
Whenever a customer purchases a shirt that is a specific brand or style, leverage DPAs in order to promote shirts that are similar to help drive repeat purchases in the future. Also, a puzzle gaming merchant could target shoppers with an in-app booster that contained related items for helping users get ahead.
5. Increase average order value through upselling products that have higher profit margins.
An online boutique can use DPAs to showcase designer handbags for shoppers who recently have browsed some of the website’s less expensive handbags.
At this point DPA is still a fairly new retargeting product offered by Facebook. However, it is definitely worth look into, particularly with the upcoming holiday shopping season drawing nearer. These sample use cases and case study should help to generate some ideas of how you can capitalize by using DPA.
Check back in a few days to see my full Shoplicate review, posted right here on this blog🙂